How We Achieved 5+ Qualified Demo Bookings Daily in 30 Days for an EdTech SaaS
About the Client
An AI-driven remote exam platform serving schools, universities, and coaching institutions across India and the Middle East. Before our involvement, they relied solely on referrals with zero outbound lead flow.
Challenges
Zero outbound marketing and no structured acquisition funnel.
A new and unfamiliar product category requiring heavy market education.
Low-quality leads from early tests and high drop-off in WhatsApp funnels.
Budget constraints that demanded fast optimization and high efficiency.
Our Solution
Approach
We built a multi-channel paid acquisition system with heavy creative testing, funnel experimentation, and qualification workflows to drive consistent daily demos.
Process
Launched Meta and Google Ads with segmented creatives using PAS and MOF educational content.
Tested WhatsApp funnels vs. Meta Lead Ads to identify high-intent sources.
Created multiple carousel and video creatives for each audience persona.
Added qualification layers including MCQ-based forms and OTP validation to eliminate fake leads.
Introduced a VSL landing page and YouTube ads to warm the market.
Implemented faster response systems by assigning dedicated lead handlers.
Continuously tested audiences, ABO/CBO setups, and 4–6 new creatives weekly to prevent ad fatigue.
Results
Within 30 days, the system began delivering 5+ qualified demo bookings every single day despite a cold start. By month three, lead quality and funnel predictability improved significantly, creating a repeatable growth engine.
Key Takeaway
With the right creative testing, qualification flow, and multi-channel funnel, even new EdTech products can achieve rapid, predictable demo volumes from scratch.
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