Scaling a B2B AI Assessment Platform in the US Higher Education Sector
About the Client
A US-based B2B AI platform providing automated remote proctoring and academic assessment analytics for universities and certification bodies. They relied entirely on referrals with minimal digital presence.
Challenges
Only 1,200 monthly website visitors and weak digital footprint.
Low-quality leads from early paid campaigns due to poor targeting.
No brand authority in a competitive $91B US EdTech market.
Stagnant revenue at $2.2M with no scalable outbound system.
Our Solution
Approach
We executed an 18-month digital transformation program focused on ICP clarity, authority building, and multi-channel demand generation.
Process
Defined high-value ICP segments such as Deans, Provosts, and Corporate L&D teams.
Revamped messaging and built SEO architecture around technical EdTech keywords.
Launched thought leadership, PR placements, and case-study-driven industry authority.
Expanded into new B2B verticals in EdTech automation and accessibility services.
Optimized the marketing-to-sales pipeline to support enterprise-level acquisition.
Shifted from low-quality paid lead flow to high-intent demand generation systems.
Strengthened brand visibility, leading to participation in top EdTech accelerators.
Results
The company transformed from a referral-dependent business into a recognized AI authority, expanding into multiple verticals and achieving exponential growth in traffic, demos, and revenue.
Key Takeaway
Long-term digital transformation—built on ICP clarity, authority content, and multi-vertical expansion—can turn niche B2B EdTech platforms into market leaders.
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